In 1985, each 'consumer unit' in the United States spent, on average, $141 on reading materials. That number peaked in 1997 ($164!), but has been headed downward almost uniformly since then. In 2008, it was $116. By age groups, 55 to 64-year olds spent the most on items to read - $157.
Contrast all that with entertainment fees and admissions to entertainment events. The average per consumer unit in 1985? $320. In 2008? $616. And who spent the most? 34 to 44-year olds ($823).
All this brought to you by the US Statistical Abstract - http://www.census.gov/compendia/statab/2011/tables/11s1231.pdf.
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