2 3 live&learn&rejoice: interest mining

May 18, 2011

interest mining

another blogundant entry, this time an abbreviated recap of the May 10, 2011 Bazaarvoice blog online at http://www.bazaarvoice.com/blog/

social media variation of data mining is INTEREST MINING whereby companies target product placement based on the information provided in a person's tweets

& beyond . . . study a company's twitter followers and develop a stronger brand profile. . .  "learn more about them to deliver more of what they want"

starbucks case study at http://www.briansolis.com/2011/02/the-interest-graph-on-twitter-is-alive-studying-starbucks-top-followers/

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