social business

social media are the tools used. social business is the practice. a social business uses social tools to achieve goals.

just as

a hoe and a rake a garden do not make

so to

a fb page and a twitter account a business do not mount

more at: http://socialmediaclub.org/chapter/san-francisco-ca/blog/difference-between-social-media-vs-social-business and/or http://www.cluetrain.com/